Assoc. Prof. Anna Yumiao Tian, Xi’an Jiaotong-Liverpool University, China

Anna Yumiao Tian is Associate Professor in IBSS at XJTLU. Prior to this, she was holding a permanent lectureship at Sheffield Business School, Sheffield Hallam University after obtaining her Ph. D in Teesside University with a full scholarship. Her Ph. D work was awarded Doctoral Fellowship by Northern Leadership Academy with less than 30 successful candidates across UK. Her research interests mainly sit in mergers and acquisitions, green economy, sustainability and AI implementations with humans. She has published academic papers in leading journals such as Human Resource Management, International Journal of Operations and Production Management, Journal of Business Research, Industrial Marketing Management, Journal of Managerial Psychology, Journal of Business Ethics, International Marketing Review, Multinational Business Review. She is also an honorary Ph. D supervisor in University of Liverpool; and Fellow of Higher Education Academy in UK.

Assoc. Prof. Abdullah Sarwar, Multimedia University, Malaysia

Dr. Abdullah Sarwar is an Associate Professor of Marketing at the Faculty of Management, Multimedia University (MMU), Cyberjaya, Malaysia. He holds a Master's degree in Business Administration from University Tun Abdul Razzak, Malaysia, following a distinguished five-year tenure as a commissioned officer in the Bangladesh Army. He subsequently gained experience as a corporate manager for three years before pursuing a Ph.D. in Business Administration at the International Islamic University Malaysia. With a robust academic career, he has taught both undergraduate and postgraduate students, contributing significantly to the fields of marketing and management. He has authored over 80 academic articles in renowned international journals and conferences. In recognition of his scholarly contributions, he was honoured with the “Emerald Literati Network Awards for Excellence” in 2016. He is a member of the American Psychological Association (APA) and also an active trainer and consultant. He is currently engaged in digital marketing training and provides mentorship to Ph.D. and master's students. His research interests encompass consumer behavior, digital marketing, Islamic marketing, service marketing, marketing strategy, and tourism marketing.